Hi, I'm Susan.

I help businesses use data to tell stories and grow revenue through quantitative marketing.

I've founded a few companies including Triggit and Votes for Students. Triggit was a venture capital backed ad:tech play, helping big brands like Booking.com, Home Depot, and Walmart use data to serve personalized ads.

Sporting is my addiction. Especially playing with risk and gravity: skiing, kiting, and big bikes.

I love connecting with epic people.

Be Awesome.

What are some of the biggest lessons you have learned from being an entrepreneur?

A few of the many things this life journey in entrepreneurship has taught me: Just start.    Your first idea will almost certainly not be your last.   So get going already!  You’ll know when you’ve found something that could achieve hockey stick like growth.   Don’t lie to yourself trying to convince a failing product to succeed. […]

How are you an innovator, game-changer and ground-breaker?

I am jock.   I love sports and sporting.  I played D1 soccer in college on scholarship and now love extreme things like kitesurfing, big mountain skiing, downhill mountain biking, anything with gravity.   But though I spent the majority of my childhood on sports fields and now require something extreme on every vacation, I’ve also always […]

A Very Fortunate Journey

A few weeks ago I was honored by Fortune as one of the worlds 10 Most Powerful Women Entrepreneurs.   Before this selection I was asked to answer a few questions.  I penned my responses at MaiTai Cabarate (an entrepreneurs / tech folk kitesurfing camp) knowing a session at La Boca was waiting.   I […]