Hi, I'm Susan.

I help businesses use data to tell stories and grow revenue through quantitative marketing.

I've founded a few companies including Triggit and Votes for Students. Triggit was a venture capital backed ad:tech play, helping big brands like Booking.com, Home Depot, and Walmart use data to serve personalized ads.

Sporting is my addiction. Especially playing with risk and gravity: skiing, kiting, and big bikes.

I love connecting with epic people.

Be Awesome.

The Day My Avatar Stopped Hurting

I used to be an athlete who lived in pain.  Trainings during my D1 soccer years would leave me crying because my shin splints hurt so bad.   My shoulders existed in a constant state of ache and my back would give out to an extent that the guys at Triggit would simply ask how my […]

Easy Conversations Rule.

Isn’t it awesome when you have a first conversation with somebody and it just flows?   You spill your life story to them in minutes, an hour passes in the blink of an eye, you find them wicked smart and completely engaging.  I had a fantastic breakfast this morning with Fred McIntyre, CEO of Awe.sm […]
Waking up here makes me so very happy. Officially reset. (at JTT Ski & Social Club @ Squaw Valley USA)