I am jock. I love sports and sporting. I played D1 soccer in college on scholarship and now love extreme things like kitesurfing, big mountain skiing, downhill mountain biking, anything with gravity. But though I spent the majority of my childhood on sports fields and now require something extreme on every vacation, I’ve also always been a bit of an outcast. I was the one who as the captain of the hockey team sat fully suited up in the locker room before games clinging to the last pages of my books before jumping on the ice. I felt most comfortable not chasing a ball but rather arguing politics in my AP classes. And I was raised in a household where discipline was real, but I was also told that I could do anything, be anyone. There aren’t many of us women who are entrepreneurs. And even less who are extreme athletes. And yet I am both. Risk is comfortable to me. Be it throwing myself off the side of mountain, or risking a deal making sure we get terms that actually will work. There is something that comes with this comfort with risk that makes going for it, makes starting things easy. What is the worst thing that happens, it fails? As a woman I have found that there also aren’t so many of us who are as comfortable with this failure as I am. Couple this comfort with risk with an innate curiosity about hard problems and solving them, and then layer on a willingness to deeply engage in debate and exploration and you’ve sort of defined Susan. I’m not sure if that makes me an innovator, a game-changer, a ground breaker. I just know it works. And I have a lot of people who want to work with me to make the world awesome. —- A few weeks ago I was honored by Fortune as one of the worlds 10 Most Powerful Women Entrepreneurs. Before this selection I was asked to answer a few questions. I penned my responses at MaiTai Cabarate (an entrepreneurs / tech folk kitesurfing camp) knowing a session at La Boca was waiting. I won’t say these blurbs are my best work, but I think the spirit they were written in captures the essence of how I think. Question 1: Why did you start your business
How are you an innovator, game-changer and ground-breaker?